My E3 2012 Bombshell
I honestly thought that my trip to E3 last year was going to be my only trip.
The KmartGamer project folded, I moved from Arizona to Massachusetts and haven’t had a job since, and I had even contemplated putting my writer’s pen down for good. There’s been a lot of buzz surrounding E3 recently, which makes sense given that we’re just three weeks away. I was excited for those who were going, some of whom I’ve befriended on Twitter who are attending for the first time… but was OK with watching and reading stuff from home.
More recently, I’ve found my writing stroke again, thanks to a phone meeting with Nathan from Popzara Press a few weeks ago. He provided me with an opportunity to talk about industry sales and trends, and to bring Armchair Analysis to a new audience of readers. The terms of the opportunity were perfect for me, and I was given a lot of latitude to work at my own pace. I’ve been busy since then, thanks to that meeting and due to earnings season providing me with plenty to talk about. Once earnings season ends, E3 news would likely take over and I figured that I’d react to press events and other announcements as I have every year.
E3 was something that Nathan and I had talked about before. Attending E3 last year was possible because Kmart and Sears did everything; I wasn’t working enough to afford a trip to Los Angeles and I really didn’t (and still don’t) have many contacts “on the inside”, so those concerns were alleviated. All I really did was show up as expected, follow my itinerary, and put together some content. I told Nathan that I didn’t have any of these luxuries this year, and we tabled the discussion for awhile.
Last week, I was asked to submit my press credentials for E3. I really didn’t think anything of it, given how late in the game it was. I sent the information along, and thanked Nathan for thinking of me. It means a lot that someone that I’ve worked for over only a few weeks would have the confidence in me to think about sending me out to Los Angeles. The KmartGamer trip was more of a contest, even though it briefly became something bigger. This was different… and besides, I had no way to get out there or pay for anything, given my current state of unemployment. I had nothing to lose.
I received a rejection e-mail this afternoon. I had expected it, and forwarded it to Nathan with my gratitude. I am happy just having found what feels like a great opportunity to get back into writing, so this was less a disappointment and more a sign that we’d move on to other things. But then… things changed.
Quickly.
I received a second e-mail from E3 registration stating that my application had been approved, along with my confirmation barcode, while chatting with Nathan. He then dropped the biggest bombshell: Popzara Press is handling the travel and accommodations. I was– and still am– floored. We’ll be working out final details this week, but, barring any unforeseen circumstances…
I am going to E3 once again.
There’s a lot of preparation that has to happen between then and now. I am unbelievably excited and honored to have this opportunity. I’m going to be working with Nathan to hopefully set up some appointments for the event, and I’m looking forward to having a bit more time to network with some people out there. It’s going to be a different experience, and a big step for me professionally. I’ll be getting business cards ready to go, and I’m hoping to do a little more hands-on this year to go with more meetings and conversation.
I want to publicly thank Nathan and Popzara Press for having confidence in me and for making this happen. I’ll be providing the best coverage that I can, and learning a lot along the way. I look to reward that confidence by providing info and impressions from the show floor and giving readers my perspective on the controlled chaos that is E3. I’m also going to meet Armchair Analysis inspirations like Jesse Divnich, Michael Pachter, and Kevin Dent again this year– and that’s going to be a personal highlight for me.
Let the planning begin.

Fan. Tastic.